The Altura Difference

VIEWS FOR EVERY RESIDENCE

Experience sunrise over Hillsborough Bay and sunset over South Tampa every day from your home at Altura Bayshore, where every floor plan is front-to-back.

THE PREMIER AMENITIES ON BAYSHORE

Altura redefines the standard for luxury on Bayshore with two state-of-the-art amenity decks.

Immerse yourself in the ultimate rooftop experience: a 24th floor pool with lap lanes and a sun shelf. A club room with a gas fireplace, casual seating, large bar and flat screen TV’s. The perfect place to experience a sunrise or sunset.

Head to the 4th floor and you’ll find a fitness center overlooking the bay. Outdoor pickle ball, basketball and bocce courts. A dog park with shade pavilion. And 2 guest suites for you most esteemed visitors. The lifestyle you deserve.

CENTRALLY LOCATED

It’s one thing to have an address near Bayshore Blvd, but it’s another to be centrally located in the middle of South Tampa. Palma Ceia Golf & Country Club, Tampa Yacht Club, Hyde Park Village, and Downtown Tampa are only minutes away. The entrance and exit to the Selmon Expressway are at your doorstep. Get where you need to go immediately.

DOUBLE YOUR EXCLUSIVE OUTDOOR SPACES

Get some fresh air while experiencing the best water views in town, all without leaving your home. Each residence has a minimum of two terraces, averaging over 11’ wide and featuring impact glass railings to maximize your views. The perfect place for sunrise and sunset!

WELCOME HOME TO YOUR PRIVATE LUXURY RESIDENCE

Live exclusively, with an elevator opening up directly to your own private foyer. Arrive home on your own terms.

EXTENSIVE DESIGNER FINISHES OPTIONS

Create a custom residence based on your taste with our extensive catalogue of options for everything from cabinets and flooring to countertop colors and styles. The Ronto Group has developed luxury condominiums in Florida since 1978 and understands how to make your home feel unique through the power of choice.

47 STEPS TO THE TOP CHEF
IN TAMPA BAY

Become neighbors with 5-time James Beard Award semifinalist chef Jeannie Pierola of Counter Culture, Bayshore’s newest foodie hot spot. Also within walking distance you’ll find long-standing and beloved South Tampa staples like Datz, Pinky’s, Pane Rustica & Osteria Natalina. Immerse yourself in the best culinary experiences in town without setting foot in a car.

Long view: Developer sees post-lockdown surge of activity as trends converge

Ronto Group, a privately held Naples-based developer of luxury condo towers up and down the Gulf Coast, planned the 22-story Altura Bayshore well before the coronavirus pandemic changed life as we know it. But in retrospect, the building’s design and amenities seem almost prescient.

Designed by Curts Gaines Hall Jones Architects, the $80 million South Tampa project — at 2907 S. Ysabella Ave., overlooking the city’s renowned Bayshore Boulevard — features a host of bells and whistles, such as private elevators, that will appeal to buyers in the new era of social distancing.

However, after opening a sales center for Altura Bayshore in December, Ronto Group was forced to shutter it when the pandemic struck.

Anthony Solomon is the second-generation owner of Naples-based Ronto Group, the developer of Altura Bayshore.
“Having to shut the sales office for a couple months was not what we wanted to do,” says Anthony Solomon, the second-generation owner of Ronto Group who’s run the firm since 2008. “But it had to be done for everyone’s safety.”

Solomon, 45, says he didn’t let the economic shutdown throw him and his team off track: They quickly shifted their sales presentations to video conferencing platforms like Zoom. In another prescient move, Ronto Group invested in the development of videos that would give potential buyers a virtual yet lifelike “fly-through” look at Altura Bayshore, inside and out, even though construction won’t begin in earnest until next year. That served to highlight the development’s many features, like pickleball and bocce courts, putting green and a dog-walking area, that appeal to people who are now spending much more of their time at home.

“We’re fortunate that we planned it with all these great outdoor spaces, private elevators and things like that,” Solomon says. We have everything that people are focused on. All of that was baked into the plan beforehand, so we haven’t had to make any changes and we’re certainly reaping the benefits now.”

The project timeline also proved to be a blessing in disguise, because Ronto Group didn’t have to lay off or furlough any of its 35 employees, or halt construction, Solomon says. During the time it couldn’t make sales presentations in person, the company invested in its website, tweaking it so it would get more traffic from people stuck in their homes. For example, Ronto Group added a button to the Altura Bayshore homepage that, when clicked on, would take users directly to a page where they could sign up for a virtual presentation.

“People have been reaching out for Zoom presentations,” Solomon says. “They’re educating themselves. So now, when they come in, they’re zeroed in on which floor plan they like and what features they’re after, and they come with a good list of questions that we can answer.”

Ronto Group hoped for the best, but expected the worst — so Solomon was pleasantly surprised when four buyers made reservations, which require deposits, in mid-July as soon as the sales office reopened. (A deposit for a residence in Altura ranges from $25,000 for a regular unit to $50,000 for a penthouse unit. Residences are priced between $1 million and $2.9 million.)

“Nobody really knew what to expect, post-COVID,” Solomon says. “It’s been a trying time seeing what’s happening around the country … but one of the unintended consequences [of the pandemic] is that you started having people want to come to Florida to get out of New York or New Jersey or wherever.”

luxury-condos-tampa-waterfront
A rendering of Ronto Group’s Altura Bayshore project in Tampa.
Solomon estimates about a third of Altura Bayshore’s 18 reservations have come from out-of-town buyers. It’s a trend he foresaw when residents of the Miami area, a coronavirus hotspot, began buying units at Ronto Group’s projects in Naples. But in a sign of Altura’s broad appeal, other trends have also converged to drive sales.

“The balance of our market (is) who we thought it would be: people who are living in South Tampa that are ready to move to high-rise living,” he says. “We also have a lot of people from the north Tampa Bay area ready to get out of gated communities.”

Another design differentiator, Solomon says, is the way the residences have been envisioned as “thru units,” meaning they offer views to both the east and west, while the end units offer views in three directions.

“We’re delivering by far the best value for a new tower on the Bayshore corridor,” he says. “With these ‘see-through,’ front-to-back units, you get a view out of both sides. It’s amazing — every unit has a view of the bay.”

by: Brian Hartz Tampa Bay Editor, Business Observer FL

Meet Our New Sales Agent

Kim Stallings - Smith & Associates Realtor
Kim Stallings – Smith & Associates Realtor

To help lift you to the pinnacle of living at Altura Bayshore, we’re introducing our new Sales Executive, Kim Stallings.

Kim is a committed and dedicated real estate agent, specializing in South Tampa’s luxury residential developments. She’s well connected in the market and provides superior client service throughout the new construction process.

Discover an atmosphere beyond compare by scheduling your appointment or visiting our gallery now.

Schedule Now
 

ON-SITE SALES GALLERY NOW OPEN

Monday-Saturday (10am-6pm)
Sunday (12pm-5pm)

For additional materials or to meet with an agent, contact us.
2910 West Barcelona Street
Tampa, Florida
813-492-2420

4-Sales-in-4-Days

We’re Celebrating a Rise in Sales

Skyward luxury is catching on. Demand is so strong at Altura Bayshore, we recently had
4 reservations in just 4 days!

Take advantage of our summer incentive:
reduced pricing during our pre-construction phase.
Act now before it’s too late.

All reservations are 100% refundable.
Call or visit the sales gallery to learn more.

Schedule Now

ON-SITE SALES GALLERY NOW OPEN

Monday-Wednesday (By appointment)
Thursday-Saturday (Agent on-site 11am-5pm)
Sunday (Agent on-site 12pm-4pm)

For additional materials or to meet with an agent, contact us.
2910 West Barcelona Street
Tampa, Florida
813-492-2420

Tampa-Luxury-Condos

22-story tower, with a rooftop pool and lounge, rising on Bayshore

Developers of Altura Bayshore are seeing a rush of buyers reserving luxury high-rise residences, according to a release. The concept features 67 residences and 6 penthouses with 4 residences per floor spanning 22 stories.

In the last week alone, Altura took four reservations, and a dozen more interested buyers scheduled appointments to preview homes priced $1 million to nearly $3 million.

“People were always interested in the size, amenities and value of Altura, and now after living through weeks of quarantine and limitations on what they could do, buyers are much more actively seeking a new home,” said Anthony Solomon, owner of The Ronto Group that is building Altura. “More than ever, buyers want a home with easy access to what they enjoy, fantastic views and all the benefits of Bayshore right out their front door.”

altura-towerAltura will provide lush views of Tampa’s gorgeous Bayshore Boulevard, one of the longest continuous pedestrian stretches in the world. Residences range from approximately $1 million to $2.9 million for a variety of homes spanning 2,176 to 3,575 square feet — each one reached via a private elevator foyer.

Pending home sales are up almost 14 percent above this time last year, and up 44.3 percent in May over April, according to the National Association of Realtors, thanks in part to low interest rates. However, inventory remains relatively low, with the number of homes available for sale down 17 percent.

The amenities offered in the city of Tampa, from more desirable weather and less traffic congestion, to an overall more relaxed lifestyle are luring more to eyes to the region. Developers note that several buyers had toured properties in other key Florida locations before landing on Altura.

Altura is the sole tower along Bayshore with a rooftop fully devoted to an expansive pool, bar and resort lounge. An amenity deck for residents features dog runs, putting green, bocce and pickle ball courts. All Altura floorplans are “through units” that stretch to both sides of the tower, creating homes where residents can see the sunrise and watch the sunsets, each with a private elevator foyer.

A sales gallery with building model, example kitchen and virtual reality tours is open at 2910 W. Barcelona St., Tampa, FL, 33629. Smith & Associates Real Estate is the exclusive broker.

Andrew Harlan is the Editor of thatssotampa.com. Follow him on Twitter @harlanyoungII and Instagram @harlanyoung. Send tips and potential stories to info@thatssotampa.com.

by Andrew Harlan, That’s So Tampa

Altura Bayshore Attracts Rush of Reservations Amid Re-Opening of Sales Gallery

Local and out-of-town buyers are choosing range of luxury residences – some combining several condominiums into one home

Developers of Altura Bayshore are seeing a rush of buyers reserving luxury high-rise residences as quarantine rules are lifted and the sales gallery in South Tampa formally reopened for appointments. In the last week alone, Altura took four reservations, and a dozen more interested buyers scheduled appointments to preview homes priced $1 million to nearly $3 million.

“People were always interested in the size, amenities and value of Altura, and now after living through weeks of quarantine and limitations on what they could do, buyers are much more actively seeking a new home,” said Anthony Solomon, owner of The Ronto Group that is building Altura. “More than ever, buyers want a home with easy access to what they enjoy, fantastic views and all the benefits of Bayshore right out their front door.”

Solomon said a powerful combination of trends came together in the last few weeks, resulting in the dash for units. Some buyers had always planned to move at some point from a single-family home into a condominium, and now they are asking “Why are we waiting? We need to do this now.” Some buyers in northern states want to move to Florida from congested environments. “And some,” Solomon said, “have spent two months at home looking at the same old kitchen and bedrooms and decided they want something new – maintenance free – that has all the amenities of a resort-style community.” Couple this with low mortgage rates, and buyers have energy and interest, he said.

Altura Bayshore will be a dramatic new 22-story tower overlooking Tampa’s Bayshore Boulevard, with residences ranging from approximately $1 million to $2.9 million for a variety of homes spanning 2,176 to 3,575 square feet — each one reached via a private elevator foyer.

This rush of interest in Tampa parallels Ronto’s experience in other projects near its home base of Naples, FL. Buyers in the last several weeks signed scores of multi-million-dollar contracts in Omega Bonita Bay, Seaglass at Bonita Bay, and others.

Altura's Rooftop Social Room
Altura Bayshore Social Room. Source: Ronto Group

The trend at Altura matches national dynamics. Pending home sales are up almost 14 percent above this time last year, and up 44.3 percent in May over April, according to the National Association of Realtors, thanks in part to low interest rates. However, inventory remains relatively low, with the number of homes available for sale down 17 percent.

Perhaps most encouragingly, Solomon said Altura buyers are doing extensive research to make the best choice for their new home. Several buyers of Altura residences in Tampa have traveled to Naples to tour Seaglass, Quattro at Naples Square, Eleven Eleven Central and to preview Omega to see Ronto’s quality of work and sense of style.

Altura-high-rise-south-tampa
Altura Bayshore exterior. Source: Ronto Group

Altura is the sole tower along Bayshore with a rooftop fully devoted to an expansive pool, bar and resort lounge. An amenity deck for residents features dog runs, putting green, bocce and pickle ball courts. All Altura floorplans are “through units” that stretch to both sides of the tower, creating homes where residents can see the sunrise and watch the sunsets, each with a private elevator foyer.

A sales gallery with building model, example kitchen and virtual reality tours is open at 2910 W. Barcelona St., Tampa, FL, 33629. Smith & Associates Real Estate is the exclusive broker.

Altura Bayshore residence interior. Source: Ronto Group

Fast Facts

  • 22 stories
  • 2910 W. Barcelona St.
  • Developer: The Ronto Group
  • 73 residences, including six penthouses
  • Priced at $1 million to $2.9 million
  • Residences at 2,176 to 3,575 square feet

About The Ronto Group

Based in Naples, The Ronto Group has more than 40 years of experience developing award-winning communities in Florida, including numerous luxury condominium towers, master-planned single-family home developments and townhouse projects. Current Ronto projects include Omega Bonita Bay, Seaglass at Bonita Bay, Eleven Eleven Central, Naples Square, Lindsford Ft. Myers, and Orange Blossom Naples. Recent projects include 624 Palm in Sarasota, Paramount at Gulf Harbour, the Shores of Gulf Harbour, TwinEagles, Forest Glen Naples, Key Marco and Hideaway Beach on Marco Island. For more information, see www.ronto.com, www.AlturaBayshore.com.

All artist’s renderings are proposed concepts shown only for marketing purposes and are based upon current development plans, which are subject to change by the developer, MAR Bayshore, LLC, which reserves the right to make changes at its sole discretion, without prior notice or approval of the purchaser. These renderings do not constitute an offer where prior registration or other qualification is required. Prices, availability, plans, features, dimensions, specifications, and amenities are subject to change at any time without notice. All Rights Reserved. Equal Housing Opportunity. 

altura open house

You’re invited to discover the envy of South Tampa

From the comfort of your own home, we’ll share the details behind Altura’s luxurious residences starting from just $1M—including the unrivaled amenities and endless views above Hillsborough Bay and beyond. Plus, we’re offering huge summer savings for those who make a reservation pre-construction.

ATTEND OUR VIRTUAL OPEN HOUSE ON ZOOM

RSVP Now

Altura Tampa

Our new renderings of the front entrance, lobby and rooftop clubroom give a glimpse to what it feels like to arrive in style—and escape to exclusivity.

View Renderings

ON-SITE SALES GALLERY NOW OPEN

Monday-Wednesday (By appointment)
Thursday-Saturday (Agent on-site 11am-5pm)
Sunday (Agent on-site 12pm-4pm)

For additional materials or to meet with an agent, contact us.
2910 West Barcelona Street
Tampa, Florida
813-492-2420

south tampa luxury apartments

Starting today: the value of our residences has become even better

With views above Bayshore, your own private elevator foyer and an unprecedented rooftop experience starting at just $1M, Altura’s premier luxury residences will soon sell out.

And to sweeten the deal, we’re offering a massive incentive when you buy a residence before construction starts, reducing the price even further. It’s a limited-time summer offer. Call or visit the sales gallery to learn more.

Call Now

ON-SITE SALES GALLERY NOW OPEN

Monday-Wednesday (By appointment)
Thursday-Saturday (Agent on-site 11am-5pm)
Sunday (Agent on-site 12pm-4pm)

For additional materials or to meet with an agent, contact us.
2910 West Barcelona Street
Tampa, Florida
813-492-2420

Tampa Luxury Condos

Altura Bayshore’s sales gallery is now open

Finding your dream home is a process of discovery, so Altura Bayshore is reopening our sales gallery to ensure everything is above and beyond your standards. As we guide you along, we’re following these proper safety guidelines:

  • Ensuring a minimum of 6 ft between people
  • Our staff will be wearing masks
  • Performing extra office cleaning
  • We offer masks if not wearing one, which guests are requested to wear
  • Sanitization supplies for use at entrances, bathrooms and common areas

For your convenience, we offer virtual tours on our website and recommend scheduling a call or facetime with our real estate agent to learn more about the endless possibilities of living at Altura Bayshore.

Schedule Now

ON-SITE SALES GALLERY NOW OPEN

Monday-Wednesday (By appointment)
Thursday-Saturday (Agent on-site 11am-5pm)
Sunday (Agent on-site 12pm-4pm)

For additional materials or to meet with an agent, contact us.
2910 West Barcelona Street
Tampa, Florida
813-492-2420

Rising up to challenges with architect Bob Hall

by Kris Kosaka, TBBW

From an early age, Bob Hall was happiest “making stuff.”

The son of a sheet-metal worker and a schoolteacher, Hall admits he always gravitated toward the creative. “My mom was artistic and poetic, and my dad was great with building things. We always had a garage full of tools and building materials. I took a drafting class in high school and had started experimenting with pattern drafting. My father had several books of sheet metal patterns, which are like patterns for clothing, only they’re patterns to make things out of metal. I made everything from a ship’s funnel to a simple can. I loved the whole process and would repeat the patterns to create elaborate models as a kid.”

A lot has changed since then but Hall, the president, CEO and director of architecture for Curts Gaines Hall Jones Architects, is still happiest when creating. Born in Tampa’s first suburb, Seminole Heights, Hall moved with his family to the “boonies” of Brandon at age 10. Going from craftsman-style bungalows in the shadow of gothic Hillsborough High School, Hall traded one brand of Tampa beauty for another: “I learned a whole other side of Florida, building forts, fishing and nature.”

His work as an architect reflects these dual attractions of Florida. CGHJ Architects has built a reputation for large-scale, complex projects of mixed-use up and down the West Coast and beyond. They’re also known for many other Southwest Florida award-winning high-rise projects, as well as adapting and restoring historic Tampa landmarks such as the Cuban Club, or the Florida Brewery, at the direction of his long-time business partners Stephanie Gaines and Charles Jones.

Hall’s academic path to architecture started with courses at what was St. Petersburg Junior College in the 1970s, with a direct transfer program to the University of Florida. He credits his first mentor, professor SPJC Donald Bergsma, with providing a strong foundation for growth. “He was such an inspirational teacher that his students came out with a great knowledge of drawing techniques, shade, shadow, color, three-dimensional thinking and all types of skills you learn in early design school. It prepared me to go straight to the upper-division of undergrad at Florida.”

Another mentor would guide Hall’s career, Gerald Curts, the founding president in 1975 for the Tampa firm, the Design Advocates. Hall worked under Curts during school breaks, and after graduation worked full-time, before pursuing his master’s in architecture for full licensure. “I was tired of being a struggling student, eager to design and earn a paycheck,” Hall says. “The firm was a fun, young, growing group of designers. We did all kinds of work, so I learned by doing, really, as a journeyman architect.” Eventually he returned to UF, completing his credentials before heading home. Now fully licensed, Hall and his colleague, Stephanie Gaines, were made partners with Curts, and the firm changed its name to Curts Gaines Hall in 1992, with Chuck Jones added as a partner a few years later.

Hall is quick to credit Curts for the firm’s success. “Gerry is a generation older than the rest of us, and he was so influential, not only to us but to dozens of local architects. He was so giving in allowing young, aspiring, smart people to have ownership in the company and to grow that ownership.”

Hall admits the partnership changed his perspective, instilling in him a strong sense of responsibility and introducing him to the business side of creative work. For Hall, it only made the process more enjoyable: “Design is always challenging no matter what, and often the more restrictions and constraints you have, the more fun it is. It’s easy if your client says, ‘Here’s a blank sheet of paper, do whatever you want, no matter the cost,’ but that’s rarely, if ever, the case. What’s fun and challenging is to fit within a strict set of parameters and still create an interesting project.”

Hall successfully faced one such challenge recently when CGHJ took on the design for Altura, the luxury condominiums planned near the intersection of Bayshore and Bay to Bay boulevards in Tampa under the direction of The Ronto Group. As Hall explains, “Development, in general, has become more difficult, as most of the good land is taken or inappropriate. We see a lot of smaller sites that are more complicated to develop. Ronto saw an opportunity that a less savvy developer would miss.”

Hall relished the special challenges of Altura. “It wasn’t simply Ronto’s specifications we had to satisfy as there were entitlements from the prior zoning. It’s both a science and an art to create the perfect design within your various restrictions,” Hall says.

With spacious floor plans, private elevators and a rooftop pool area featuring glass railings, a clubroom, cabana and spa, all with bay-to-bay, panoramic views, the Altura project exceeds expectations.

Hall now acts as a mentor to younger architects, concluding, “despite all our success, we’ve weathered many challenges as a firm. But the tough times were also a steel-forging opportunity. It taught us the value of having work, and of cultivating talented people to stay and grow alongside you.”

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